Digital Content Planner

St. Louis, MO

Posted: 09/01/2020 Job Category: IT - UX, Non-IT - General Job Number: 5233

Job Description

Technology Partners is currently seeking a talented Digital content planner (142730). Do you have experience with digital marketing? Let us help you make your next big career move a reality!

What You Will Be Doing:
You will oversee all content planning across owned and paid channels, including but not limited to website, search, eCRM, social, digital display, and video. You will partner closely with the Digital Strategist to stay informed on annual planning and respective consumer business unit priorities. You will also prepare and maintain detailed editorial calendars, website content request forms, digital asset lists, and traffic sheets in anticipation of publishing. You will work closely with Project Managers in communicating content priorities for the agile queue. You will manage all content publishing, from distribution of creative assets to internal and external partners to overseeing all creative and website trafficking efforts. You will be a key contact for media agencies, ensuring all content is trafficked properly and content goes live on time and accurately. You will also ensure tagging of all content is in place and has consistent naming conventions for tracking purposes. You will own regular website health, campaign and content reporting/analysis, pulling out applicable insights to report back into the consumer business units to best inform future planning efforts. You will support and assist Digital Strategists with the planning of all campaign activations through conducting strategic audits, gathering/assessing insights, consulting on creative decisioning and personalization, and providing all applicable inputs as needed (i.e. creative specs). You will be at the forefront of the latest emerging trends, industry developments and best practices especially pertaining to content planning as determined by the company. You will actively participate in agency-wide knowledge sharing.

Required Skills & Experience:
  • Bachelors degree or 4 years experience in lieu of.
  • 3+ years of experience working in a digital and/or social marketing field, with consumer package goods experience being a plus.
  • Strong working knowledge of website content publishing, tagging, and Content Management Systems. Knowledge of Drupal a plus.
  • Strong working knowledge of email marketing.
  • Strong working knowledge of digital platforms (content creation, publishing and analysis of content performance), specifically Facebook, Instagram, Twitter, and YouTube. Knowledge of Snapchat and Pinterest a plus.
  • Knowledgeable about design and copywriting best practices for the web, social, eCRM and video.
  • Detail oriented with an aptitude for performing tasks that require focus.
  • Experience preparing traffic sheets for paid media.
  • Strong organizational and time management skills.
  • Ability to work collaboratively in a multi-disciplinary team environment.
  • Ability to multi-task and prioritize among several projects.
  • Aptitude for deriving insights leveraging analytics tools including Google Analytics, Sprinklr, Facebook Business Manager/Insights, etc.
  • Strong understanding of SEO best practices (including paid and organic) to increase web traffic.
  • Strong experience preparing presentations and presenting to key stakeholders.
  • Strong working knowledge of Sharepoint and Office 365 tools, Keynote, Word, Excel and Powerpoint.

If this position sounds like you, WE SHOULD TALK!

We realize our people are our most valuable asset, that is why we offer the following benefits:
  • Health, Dental, and Vision insurance
  • 401(k) retirement plan
  • Long and Short-Term disability
  • Life insurance
  • Direct deposit
  • Referral program

Your better future is ready, and we want to put the right tools in your hands to get you there. Let's go!

Keywords: Facebook, Twitter, Internet Marketing, Web site, digital media, digital, Google Analytics, SEO

Looking for more opportunities with Technology Partners? Check out!

Technology Partners is an Equal Opportunity Employer. Technology Partners does not discriminate on the basis of race, color, religion, sex, national origin, age, disability or any other characteristic protected by applicable state or federal civil rights laws.

Job Requirements

Website Design,Marketing Associate
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