St. Louis, MO
Are you looking for a new and challenging opportunity? Do you have experience with direct to consumer (B2C) marketing? Technology Partners can help you make your next big career move a reality.
Technology Partners is currently seeking a talented person for a Contingent-Senior Marketing Analyst position.
You will research, analyze and report on marketing acquisition data to support the strategy and business management of specific Health Net lines of business. You will evaluate the effectiveness of marketing campaigns by tracking campaign response and providing feedback on findings with actionable recommendations for performance improvements. You will also extract and analyze data from multiple sources in order to research anomalies in campaign response metrics. You will develop and maintain planning tools to measure key performance metrics by media and distribution channels. This may include response curves, ROI forecasts, and test plans. You will research campaign-related inquires that may include print quantity estimates for Direct Mail campaigns, issues related to how a contact list was developed or lead handling from inside sales. You will also periodic evaluation of media response attribution and record matching logic to enable accurate capture of media-driven leads and sales. You will do a presentation of marketing initiatives, research findings and campaign results to senior leadership. You will maintain relationship with internal operational departments and outside vendors to effectively develop all components of the marketing and advertising plan strategies.
If this position sounds like you, WE SHOULD TALK! We realize our people are our most valuable asset, that is why we offer the following benefits:
Your better future is ready, and we want to put the right tools in your hands to get you there. Let's go!
Looking for more opportunities with Technology Partners?
Check out jobs.technologypartners.net.
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