Contingent-Senior Marketing Analyst

St. Louis, MO

Post Date: 01/10/2018 Job ID: 136791 Job Category: Software Dev. - General/IT

Are you looking for a new and challenging opportunity? Do you have experience with direct to consumer (B2C) marketing? Technology Partners can help you make your next big career move a reality.

Technology Partners is currently seeking a talented person for a Contingent-Senior Marketing Analyst position.

What You Will Be Doing:

You will research, analyze and report on marketing acquisition data to support the strategy and business management of specific Health Net lines of business. You will evaluate the effectiveness of marketing campaigns by tracking campaign response and providing feedback on findings with actionable recommendations for performance improvements. You will also extract and analyze data from multiple sources in order to research anomalies in campaign response metrics. You will develop and maintain planning tools to measure key performance metrics by media and distribution channels. This may include response curves, ROI forecasts, and test plans. You will research campaign-related inquires that may include print quantity estimates for Direct Mail campaigns, issues related to how a contact list was developed or lead handling from inside sales. You will also periodic evaluation of media response attribution and record matching logic to enable accurate capture of media-driven leads and sales. You will do a presentation of marketing initiatives, research findings and campaign results to senior leadership. You will maintain relationship with internal operational departments and outside vendors to effectively develop all components of the marketing and advertising plan strategies.

What We Are Looking For:

  • Bachelors degree in Economics, Statistics, Marketing, or related field.

  • Minimum four to six years of data extraction, reporting and analysis in a professional environment.

  • Minimum of two years of direct to consumer (B2C) marketing, which includes direct mail and search engine marketing (SEM).

  • Knowledge of Health Insurance Industry or a government regulated industry a plus.

If this position sounds like you, WE SHOULD TALK! We realize our people are our most valuable asset, that is why we offer the following benefits:

  • Health, Dental, and Vision insurance

  • 401(k) retirement plan

  • Long and Short-Term disability

  • Life insurance

  • Direct deposit

  • Referral program

Your better future is ready, and we want to put the right tools in your hands to get you there. Let's go!

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Technology Partners is an Equal Opportunity Employer. Technology Partners does not discriminate on the basis of race, color, religion, sex, national origin, age, disability or any other characteristic protected by applicable state or federal civil rights laws.

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